Mixed Cues for Telcos: TRAI Urged to Regulate OTT Apps on Spam

Indian telecom firms are urging TRAI to regulate Over-The-Top (OTT) applications, citing that most spam now bypasses existing regulations by shifting to internet apps. They argue that bringing OTT platforms under control is essential to curb spam.

If TRAI implements regulations on OTT apps for spam control, it could level the playing field between traditional telecom services and internet-based communication. This might improve the quality of service for telecom users and potentially reduce the burden on telcos for managing spam, which could indirectly benefit their operations.

This development is potentially positive for major Indian telecom operators like Bharti Airtel (BHARTIARTL), Vodafone Idea (IDEA), and Reliance Industries (RELIANCE) through its Jio platform. Reduced spam on their networks could enhance customer experience and potentially reduce operational costs related to spam management. However, OTT providers might resist, leading to prolonged discussions.

Traders should closely monitor TRAI's response and any proposed regulatory frameworks for OTT apps. The outcome of these discussions will determine the actual impact on both telecom operators and OTT service providers. Watch for any new policies on spam calls and messages.

• •Telecom firms report most spam now bypasses regulations via internet apps.
• •They urge TRAI to bring these platforms under control.
• •OTT providers counter that their oversight falls under a different ministry.
• •Discussions ongoing regarding new rules for spam calls and messages.
• •Risk flag: Resistance from OTT players and jurisdictional disputes.