India’s Rs 13,000 crore live events market fuelling experiential marketing push: BookMyShow–EY report
Analysis of this story by et_companies · 12 Mar 2026, 9:59 PM IST (about 2 months ago)
AI Analysis
The entertainment and media sector is seeing a structural shift in consumer spending towards experiences. This trend is likely to drive revenue growth for companies catering to live events and experiential marketing.
Trading Insight
Look for Indian entertainment and event management stocks with strong balance sheets and growth potential; consider a long bias with a focus on companies leveraging this experiential shift.
Quick check: SUNPHARMA bullish bias (overbought), CIPLA bearish bias (-0.5% 1d).
Key Evidence
- •India's live events market is valued at Rs 13,000 crore.
- •78% of Indian consumers prefer spending on experiences over products.
- •This trend is reshaping brand strategies towards participation-led consumption and experiential marketing.
- •The report was titled 'Beyond Attention. Into Immersion' and was published by BookMyShow and EY.
- •Risk flag: Discretionary spending can be sensitive to economic downturns.
Affected Stocks
Sources and updates
Original source: et_companies
Published: 12 Mar 2026, 9:59 PM IST
Last updated on Anadi News: 12 Mar 2026, 11:01 PM IST
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