Kuku bets on 'fourth wave' as audiences shift to bite-sized content

The digital content landscape is rapidly changing, with mobile and short-form content gaining traction. AI integration is a key differentiator.

• •Kuku, a Bengaluru-based company, focuses on short, mobile-first content.
• •It has expanded from audio to video and is entering cinema.
• •Kuku's subscriber base has grown significantly.
• •The company uses AI extensively for content creation, aiming to produce thousands of micro-dramas monthly.
• •Risk flag: High competition in digital content