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Bearish for Gold/Silver: Strong Dollar Hits MCX Prices; Watch Jewellery Stocks

Analyzing: Gold, silver prices today: Silver falls Rs 2,000, gold marginally lower as firm dollar outweighs safe-haven demand. What should investors do? by et_markets · 12 Mar 2026, 9:42 AM IST (about 2 months ago)

What happened

Gold and silver prices experienced a downturn on Thursday, with silver falling over Rs 2,000 per kg on the MCX, while gold saw a marginal decline. This movement was primarily driven by a strengthening US dollar, which typically makes dollar-denominated commodities like gold and silver more expensive for holders of other currencies, thus dampening demand.

Why it matters

This decline in precious metal prices is significant for Indian investors as gold and silver are traditional safe-haven assets and popular investment avenues. A sustained downtrend could signal a shift in global risk sentiment, potentially leading to capital outflows from commodities and into other asset classes. It also impacts the profitability of jewellery retailers and manufacturers in India.

Impact on Indian markets

Indian jewellery retailers and manufacturers like Titan Company Limited (TITAN), PC Jeweller Ltd (PCJEWELLER), and Rajesh Exports Ltd (RAJESHEXPO) could face negative impacts. Lower gold and silver prices might reduce their inventory valuations and potentially squeeze profit margins, although it could also stimulate demand from price-sensitive consumers. The broader market might see some capital reallocation if risk-on sentiment increases.

What traders should watch next

Traders should closely monitor the US Dollar Index (DXY) for continued strength, as this will likely dictate further movements in gold and silver. Also, keep an eye on global geopolitical developments and crude oil prices, as these factors can quickly reignite safe-haven demand. For jewellery stocks, watch for any commentary on sales volumes and margin impacts.

Key Evidence

  • Gold and silver prices moved down on Thursday.
  • A firmer US dollar weighed on bullion demand.
  • On the MCX, silver fell over Rs 2,000 per kg.
  • Gold declined marginally on MCX.
  • Analysts expect continued volatility amid currency fluctuations, geopolitical tensions and crude oil price movements.
  • Analysts advise investors to wait before initiating fresh positions.

Affected Stocks

TITANTitan Company Limited
Negative

As a major retailer of gold and jewellery, lower gold prices could impact sales margins and consumer demand for new purchases, though it might also stimulate demand at lower price points.

PCJEWELLERPC Jeweller Ltd
Negative

Similar to Titan, lower gold and silver prices can affect the inventory valuation and sales revenue of jewellery retailers.

RAJESHEXPORajesh Exports Ltd
Negative

As a gold refiner and manufacturer, declining gold prices can impact their raw material costs and finished product pricing, potentially squeezing margins.

Sources and updates

Original source: et_markets
Published: 12 Mar 2026, 9:42 AM IST
Last updated on Anadi News: 12 Mar 2026, 10:01 AM IST

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