Wealth whisperings: Quiet luxury finds voice among India’s new elite

This trend in luxury consumption, while not directly FMCG, indicates a broader shift in affluent Indian consumer behavior that could influence premium segments within FMCG. Companies focusing on premium, authentic, and culturally resonant products may see increased demand.

• •Indian creators are redefining global luxury by blending traditional craftsmanship with contemporary design.
• •Younger, affluent consumers value authenticity, storytelling, and cultural roots over conspicuous logos.
• •The shift emphasizes experience, quality, and personal meaning in luxury goods and services.
• •Risk flag: Defining and identifying 'quiet luxury' brands in the listed space can be challenging.
• •Risk flag: The market for true luxury goods is still niche, and growth may be slower than mass-market segments.