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Bearish for Jewellery Stocks: Gold Import Duty Hike to Spur Grey

Analyzing: Gold import duty hike to hurt jewellery trade, spur grey market: GJC by et_companies · 13 May 2026, 10:46 AM IST (about 1 month ago)

What happened

The Indian government has significantly increased the gold import duty to 15%. This move is anticipated to make gold jewellery more expensive for consumers and is expected to encourage the grey market and smuggling activities, as stated by the Indian gems and jewellery sector.

Why it matters

This policy change directly impacts the cost structure and demand dynamics for the entire organized jewellery retail sector in India. Higher prices could deter legitimate purchases, pushing consumers towards unorganized channels or lighter jewellery, thereby squeezing margins and sales volumes for listed players.

Impact on Indian markets

Organized jewellery retailers like Titan Company (TITAN), Kalyan Jewellers (KALYANJEWEL), and PC Jeweller (PCJEWELLER) are likely to face negative impacts. Increased input costs and reduced consumer demand for higher-value items will pressure their sales and profitability. The shift towards the grey market will also intensify competition for these formal businesses.

What traders should watch next

Traders should monitor sales figures and management commentary from major jewellery retailers for Q1 and Q2 to assess the actual impact of the duty hike. Watch for any government reconsiderations or industry lobbying efforts, and observe gold price movements in the domestic market relative to international prices.

Key Evidence

  • Gold import duty increased to 15 percent.
  • Indian gems and jewellery sector anticipates difficulties.
  • Move expected to encourage grey market and smuggling.
  • Industry leaders are meeting to discuss implications.
  • Consumers may opt for lighter gold jewellery as prices rise.

Affected Stocks

PCJEWELLERPC Jeweller Ltd
Negative

Higher gold prices and potential shift to grey market will negatively affect sales volume and profitability for organized jewellery retailers.

KALYANJEWELKalyan Jewellers India Ltd
Negative

As a major organized player, Kalyan Jewellers will face reduced demand and increased competition from the grey market due to the import duty hike.

THANGAMAYLThangamayil Jewellery Ltd
Negative

Increased cost of gold and potential demand shift to unorganized sector will hurt sales and margins.

Sources and updates

Original source: et_companies
Published: 13 May 2026, 10:46 AM IST
Last updated on Anadi News: 13 May 2026, 11:05 AM IST

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