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Bearish Risk: Jewellery Stocks Plunge Rs 60,000 Cr on Govt's Gold

Analyzing: Jewellery stocks take Rs 60,000 crore hit in 3 days on govt's double-blow. Is the worst behind? by et_markets · 13 May 2026, 1:11 PM IST (about 1 month ago)

What happened

Indian jewellery stocks have experienced a sharp decline, shedding approximately Rs 60,000 crore in market value over three trading sessions. This downturn follows Prime Minister Modi's call for households to defer gold purchases and the government's decision to increase gold import duties, creating a double negative impact on the sector.

Why it matters

This development is significant for the Indian market as gold demand is a major component of household savings and cultural spending, directly impacting consumer discretionary stocks. The government's actions aim to curb gold imports, potentially to manage the current account deficit, but at the cost of short-term pain for the jewellery industry and its investors.

Impact on Indian markets

Stocks like TITAN, PCJEWELLER, and RAJESHEXPO are directly impacted negatively due to anticipated lower sales volumes and potentially compressed margins from higher import duties. The entire gems and jewellery sector is under pressure, with investor sentiment turning cautious, leading to significant wealth erosion.

What traders should watch next

Traders should monitor consumer spending trends, particularly during upcoming festive seasons, for signs of demand recovery. Watch for any further government clarifications or policy changes regarding gold imports and consumption. Also, observe the price action of gold itself, as higher prices could further deter purchases despite the duty hike.

Key Evidence

  • Jewellery stocks plunged up to 20% in three sessions.
  • Nearly Rs 60,000 crore in investor wealth was erased.
  • PM Narendra Modi urged households to defer gold purchases.
  • Government hiked import duties on gold.
  • Analysts see no structural threat to India’s long-term gold demand.

Affected Stocks

PCJEWELLERPC Jeweller Ltd
Negative

Jewellery retailer facing headwinds from government policies.

THANGAMAYLThangamayil Jewellery Ltd
Negative

Regional jewellery player susceptible to reduced consumer spending on gold.

People in this Story

N
Narendra Modi

Prime Minister

Urged households to defer gold purchases, impacting sentiment.

Sources and updates

Original source: et_markets
Published: 13 May 2026, 1:11 PM IST
Last updated on Anadi News: 13 May 2026, 1:36 PM IST

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