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Mixed Cues: Gold Import Duty Hike to Hit Jewellery Sales; TITAN

Analyzing: Expert view | Gold import duty hike could slow jewellery sales, not investment demand: Anindya Banerjee, Kotak Sec by livemint_markets · 13 May 2026, 1:14 PM IST (about 1 month ago)

What happened

India has hiked its gold import duty, leading to an immediate increase in domestic gold prices to maintain import parity. This policy change aims to curb gold imports and potentially support the Indian Rupee, but it directly impacts the cost of gold for consumers and businesses.

Why it matters

This development is significant for the Indian market as gold holds cultural and investment importance. Higher prices could dampen discretionary spending on gold jewellery, affecting retail demand. However, the expert view suggests that investment demand, often driven by inflation hedging or safe-haven appeal, may remain resilient.

Impact on Indian markets

Jewellery retail stocks such as TITAN, KALYANJEWEL, PCJEWELLER, and THANGAMAYL are likely to face negative pressure due to anticipated slower sales volumes. The broader market might see some capital shift from physical gold consumption to other investment avenues, though gold as an investment asset itself is expected to retain its appeal.

What traders should watch next

Traders should monitor sales figures from major jewellery retailers in the coming quarters to assess the actual impact on demand. Also, keep an eye on global gold price movements and the INR/USD exchange rate, as these will influence the landed cost of gold and investor sentiment.

Key Evidence

  • Gold prices have immediately increased due to import parity after the duty hike.
  • Anindya Banerjee of Kotak Securities states that investment demand for gold will not be affected.
  • The hike could slow down jewellery sales.
  • Risk flag: Further weakening of the Rupee could lead to more import restrictions or higher gold prices.
  • Risk flag: Unexpected surge in inflation could boost investment demand for gold, offsetting retail weakness.

Affected Stocks

PCJEWELLERPC Jeweller Ltd
Negative

Potential slowdown in jewellery sales due to higher gold prices.

THANGAMAYLThangamayil Jewellery Ltd
Negative

Potential slowdown in jewellery sales due to higher gold prices.

People in this Story

A
Anindya Banerjee

Head of Commodity and Currency Research

Provided expert view on the impact of gold import duty hike.

Sources and updates

Original source: livemint_markets
Published: 13 May 2026, 1:14 PM IST
Last updated on Anadi News: 13 May 2026, 1:24 PM IST

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