India gets its first data-backed microdrama studio as Pratilipi launches Double Tap Films

The Indian digital content market is rapidly expanding, driven by increasing smartphone penetration and affordable data. Short-form video is a key growth area, attracting significant investment and user engagement.

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• •Pratilipi launched Double Tap Films, India's first data-backed microdrama studio.
• •The studio will create short, vertical videos using insights from Pratilipi's story ecosystem.
• •It leverages user-validated intellectual property from its author network.
• •Double Tap Films aims to identify engaging narratives for mobile-first consumption.
• •Its debut slate features titles across multiple Indian languages.