News › Gems And Jewellery  ·  30 Jul 2026, 12:59 PM IST  ·  about 1 month ago

Mixed Cues: India Q2 Gold Demand Down 6%; Bearish for TITAN

Bias: Bullish +3490% confidenceGems And JewelleryMetals

In one line — Maintain a bearish bias on Indian jewellery stocks due to weak demand; consider long positions in gold ETFs if investment demand continues to strengthen, with strict risk management.

Bearish
Bullish
−1000+34+100

Source: Economic Times · AI-summarised by Anadi · Updated 30 Jul 2026, 1:09 PM IST

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What Happened

India's gold demand fell by 6% year-on-year in the April-June quarter, primarily driven by a 15% reduction in jewellery demand. This decline is attributed to subdued seasonal sales and higher import duties. However, investment demand for gold bars and coins showed a positive trend, growing by 9%.

Why It Matters (for you)

This data from the World Gold Council highlights a significant shift in Indian gold consumption patterns, moving away from traditional jewellery purchases towards investment. For the Indian market, this implies potential headwinds for jewellery retailers and manufacturers, while the underlying appeal of gold as an investment asset remains strong, potentially supporting global gold prices.

Impact on Indian Markets

Jewellery retailers like Titan Company Ltd (TITAN), PC Jeweller Ltd (PCJEWELLER), and Rajesh Exports Ltd (RAJESHEXPO) are likely to face negative sentiment due to the reported decline in jewellery demand. While the overall value of gold consumption increased, the volume decline in jewellery is a direct revenue concern for these companies. The positive investment demand might offer some indirect support to gold prices, but direct beneficiaries among Indian listed entities are limited.

What Traders Should Watch Next

Traders should monitor upcoming quarterly results from major jewellery retailers for confirmation of this trend. Also, keep an eye on government policies regarding gold import duties and any further statements from the WGC or RBI on gold demand. Global gold price movements will also be crucial, as they influence the value of inventory for these companies.

Key Evidence

  • India's gold demand decreased six percent year-on-year during the April-June quarter.
  • This decline occurred despite a significant fifty percent increase in the value of gold consumption.
  • Jewellery demand saw a fifteen percent reduction due to subdued seasonal sales and higher duties.
  • Investment demand remained encouraging, with bar and coin purchases growing nine percent.
  • The World Gold Council forecasts annual demand between 650 and 750 tonnes.