KT Professional launches KT Men, partners MI and RCB to tap India’s men’s grooming market
Analysis of this story by et_companies · 12 Mar 2026, 11:53 AM IST (about 2 months ago)
AI Analysis
The Indian men's grooming market is experiencing significant growth, attracting new players and increasing competition. This trend is driven by rising disposable incomes and changing consumer preferences.
Trading Insight
Consider long-term investments in established consumer goods companies with strong brand recognition and distribution networks in the personal care segment, but be mindful of increasing competition.
Quick check: SUNPHARMA bullish bias (overbought), CIPLA neutral (-0.3% 1d).
Key Evidence
- •KT Professional launched KT Men, a new men's grooming brand.
- •The brand aims for Rs 100 crore revenue in its first year.
- •KT Men features plant-derived keratin protein formulations for Indian hair.
- •The brand is partnering with IPL teams Mumbai Indians and Royal Challengers Bengaluru.
- •Risk flag: Intense competition from new entrants and existing players.
Sources and updates
Original source: et_companies
Published: 12 Mar 2026, 11:53 AM IST
Last updated on Anadi News: 12 Mar 2026, 12:24 PM IST
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