TRAI moots termination charges to tackle spam

Spam calls are a significant issue for Indian consumers. TRAI's measures aim to improve user experience and regulate commercial communication.

• •TRAI proposes charging businesses for commercial calls.
• •Telecom companies will be allowed to use AI for detecting and acting against spammers.
• •Entities using automated calling systems must declare their use.
• •TRAI is strengthening rules on customer consent for promotional messages and calls.
• •Risk flag: Implementation challenges for AI-based spam detection