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Investor Psychology & Market Crashes: Avoiding 'This Time It's

Analyzing: This time it’s different? Why your brain betrays you in a market crash by et_markets · 11 Apr 2026, 12:49 PM IST (21 days ago)

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+5.7broad_market

What happened

The article highlights how investor psychology, particularly the 'Two Selves' theory by Kahneman, leads to the 'this time it's different' fallacy during market downturns. This means investors often perceive current market challenges as unique, leading to fear despite past recoveries.

Why it matters

For Indian markets, this psychological insight is crucial as it explains why investors might act irrationally even when markets are near highs or experiencing corrections. Understanding this can help prevent emotional decisions that lead to suboptimal returns.

Impact on Indian markets

While no specific stocks are mentioned, this concept broadly impacts all investors in the Indian market. A better understanding of behavioral finance can lead to more disciplined investing, potentially reducing volatility caused by herd mentality.

What traders should watch next

Traders should observe how broader market sentiment evolves during corrections and be aware of their own emotional responses. Focus on fundamental analysis rather than succumbing to fear or greed driven by market narratives.

Key Evidence

  • Indian markets are near 2023 highs, yet many stocks lag.
  • Experienced investors express uncertainty about the current downturn.
  • Kahneman's 'Two Selves' theory explains how the 'remembering self' recalls past successes, while the 'experiencing self' feels present fear.
  • This leads to the 'this time it's different' fallacy.
  • Risk flag: Herd mentality leading to exaggerated market moves
Sectors:broad_market

Sources and updates

Original source: et_markets
Published: 11 Apr 2026, 12:49 PM IST
Last updated on Anadi News: 11 Apr 2026, 1:44 PM IST

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