News › Markets  ·  27 Aug 2026, 5:45 PM IST  ·  4 days ago

How Mahindra built India's most recognisable off-road vehicle portfolio

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In one line — Mahindra's off-road vehicles have distinguished themselves by emphasizing terrain adaptability rather than conventional market classifications. Their engineering approach, deeply influenced by their Jeep licensing herita

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Source: Economic Times · AI-summarised by Anadi · Updated 27 Aug 2026, 6:33 PM IST

What Happened

Mahindra's off-road vehicles have distinguished themselves by emphasizing terrain adaptability rather than conventional market classifications. Their engineering approach, deeply influenced by their Jeep licensing heritage, focuses on sturdy ladder frames and straightforward mechanics. The Scorpio and Thar models showcase this tough, serviceable design ethos. Although rugged, they come with compromises regarding ride comfort and fuel consumption, so potential buyers should carefully evaluate their actual off-road needs before making a decision.