BAMUL president slams Flipkart over selling milk for Re 1 per litre
Analysis of this story by et_companies · 14 Mar 2026, 10:24 PM IST (about 2 months ago)
AI Analysis
The broader market has seen significant plunges recently, indicating a cautious sentiment. Regulatory actions against large e-commerce players could add to market uncertainty, especially for companies with similar business models.
Trading Insight
Given the current market volatility, traders should exercise caution in e-commerce related stocks, looking for potential regulatory overhangs and their impact on profitability.
Quick check: NIFTY neutral, BANKNIFTY neutral.
Key Evidence
- •Flipkart is accused of selling milk for Re 1 per litre.
- •Bengaluru Milk Union president D K Suresh claims this is a discount campaign harming farmers and cooperatives.
- •A complaint has been filed with the Competition Commission of India (CCI).
- •A letter has been sent to Prime Minister Narendra Modi.
- •Flipkart states that prices are set by sellers and promotional campaigns do not affect farmer payments.
People in this Story
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Sources and updates
Original source: et_companies
Published: 14 Mar 2026, 10:24 PM IST
Last updated on Anadi News: 14 Mar 2026, 11:28 PM IST
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