View: The dark side of India’s digital gold rush

The banking sector is already facing headwinds with recent falls in Bank Nifty due to various concerns. Increased regulatory scrutiny on 'dark patterns' could add further pressure on banks' digital offerings and customer acquisition strategies.

• •India's digital commerce is marred by 'dark patterns,' design tactics that trick consumers.
• •Companies from airlines to quick-commerce startups and banks are exploiting weak regulations.
• •These practices lead consumers to overpay or buy unwanted items.
• •The issue is exacerbated by a newly connected population.
• •Risk flag: Uncertainty regarding the scope and timing of new regulations.