What Happened
The Japanese retailer has localised its marketing through Indian celebrities and influencers, while avoiding third-party marketplaces to control customer experience
In one line — The Japanese retailer has localised its marketing through Indian celebrities and influencers, while avoiding third-party marketplaces to control customer experience
Source: Mint · AI-summarised by Anadi · Updated 30 Aug 2026, 4:16 PM IST
The Japanese retailer has localised its marketing through Indian celebrities and influencers, while avoiding third-party marketplaces to control customer experience