Nearly 35% of urban consumers in India admitted to having bought fake products in the last year: Report
Analysis of this story by et_companies · 16 Mar 2026, 3:49 PM IST (about 2 months ago)
AI Analysis
Counterfeit goods pose a significant threat to brand integrity and revenue for established companies. This can lead to increased marketing and legal costs.
Trading Insight
Consider the long-term implications for brand-focused companies. No immediate sharp trade, but a negative overhang.
Quick check: MARUTI bearish bias (oversold), TATAMOTORS bearish bias (oversold).
Key Evidence
- •Nearly 35% of urban consumers in India admitted to buying fake products last year.
- •Apparel, FMCG, and automotive sectors are heavily impacted.
- •Consumers are increasingly willing to pay more for genuine goods.
- •Demand for greater awareness campaigns to combat the challenge.
- •Risk flag: Lack of effective enforcement against counterfeiting
Affected Stocks
MARUTIMaruti Suzuki India
Negative
Automotive sector is impacted; fake parts can affect safety and brand reputation.
Sectors:auto
Sources and updates
Original source: et_companies
Published: 16 Mar 2026, 3:49 PM IST
Last updated on Anadi News: 16 Mar 2026, 4:34 PM IST
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